The vertical videos that once flowed natively from a sleek smartphone app have been replaced by a link to a website, and the trending tunes that soundtracked them have been silenced.
As the U.S. Supreme Court upholds the TikTok ban, brands and publishers are grappling with how to maintain their connection to young consumers. The reality of losing TikTok has sparked reactions
Hours after the Supreme Court unanimously upheld a law banning TikTok in the U.S. as of Sunday, the platform’s CEO, Shou Zi Chew, posted his response in video form, going out
As advertisers brace for a U.S. without TikTok., Meta’s cost-per-thousand-impressions (CPMs) are showing signs of both increased competition and expanded ad inventory, according to three sources. The Supreme Court upheld the
The Supreme Court Friday upheld the law banning TikTok in the U.S. as of Jan. 19, dealing a major blow to the platform’s 170 million American users and the businesses that
TikTok has told advertisers that it will automatically pause ad campaigns in the U.S. starting January 19, three agency executives told ADWEEK. TikTok will likely be banned in the U.S. on
As discussions about a U.S. TikTok ban continue, with President-elect Trump reportedly considering an executive order to extend the case, creators are migrating to other platforms like Triller and RedNote. Triller
Draw the curtain on 2024 with another insightful episode of The Garage featuring Shawn McGahee, head of retail media ads at Google. Shawn joins hosts Dan Massimino and Evan Hovorka with